Client Case Studies

Working with the All Secure team, we built location targeted Google Ad campaigns which grew All Secure’s online visibility and marketing share.

The campaigns were designed to enable us to easily target specific customer groups right when they are most likely to be looking for a particular service. 

Working with the All Secure team, we optimised the Google Business Profiles for each of their locations which led to a significant increase in search visibility and reputation, and a 100% increase in free traffic from Google’s local search results which contributed to an increase in average storage unit occupancy.

Working with the British Heart Foundation content team, we identified existing content that was highly relevant, and had the potential to capture significantly more traffic. 

We then revised the content of each page to better match the search queries by identifying the areas of the page that needed to be developed to better answer each search query.

This work resulted in an average of a 150% increase in traffic to the revised pages.

Working with the British Heart Foundation content team, we built a comprehensive roadmap that identified and prioritised highly relevant potential topics for future creation.

This work included competitive analysis to identify the search terms that BHF’s competition was ranking for, and BFH wasn’t.

We were asked to help ensure that one of the BHFs most iconic sporting events continued it’s domination of search results as a number of new competitors, and the increasing importance of Google search features, were threatening to reduce traffic and registrations.

Following a discovery analysis we identified links and structured data as the main opportunities for improvement. By building and implementing structured data and redirecting old event 404 pages we were able to take advantage of Google search features and regain top rankings for key search terms.

To own the complete customer journey we led the design and build of a series of landing pages targeting top phone repair search terms including iPhone, Samsung and phone (generic).

This project led to a 400% increase in search traffic to the Carphone Warehouse website for phone repair related topics.

We worked with the development and content teams that developed Carphone Warehouse’s first mobile responsive website.

The website tripled organic traffic in the first year and provided a solid platform for future website development and brand growth.

We worked with the client to develop their new website build. Our areas of influence included developing the new site structure, URL structure and planning the new content strategy.

On site go-live we implemented a comprehensive site redirect plan which resulted in a successful site launch which included retaining existing rankings and traffic volumes.

Working with the HSBC website development team, we led on the SEO aspects during the build of HSBC’s new global website.

This work included detailing the best practice technical SEO requirements for the development team to follow, and ranking and content analysis to inform the navigation, structure and content of the new website.

We worked with the Health Data Research UK team to develop and launch a number of digital marketing campaigns to support their latest data privacy initiatives.

This work included search and display campaign work targeted at parents across the UK.

We identified hundreds of relevant link opportunities from Government and NHS websites and devised an outreach campaign for Marie Curie to target them. These opportunities were shortlisted according to relevance, trust and ranking.

This campaign resulted in a significant increase in high-quality inbound links to the Marie Curie website from a range of respected websites.

We worked with the Mayo Clinic digital team to optimise their Google Ad campaigns, reducing costs and increasing the return on investment for their digital marketing budget.

Our work directly led to a 100% drop in Google Ad click costs with no reduction in lead generation.

We’ve worked with NHS organisations throughout the UK to help them understand their online performance, project manage their website builds, and develop and launch their public information campaigns.  

We worked with the Preventx team to independently audit their existing Google Ad campaigns for several of their brands including test.me, freetest.me and sh.uk, and make recommendations for future campaign development.

We were asked to look at Reach’s Google Ad account as they had been having issues with impression share and a significant drop in Google Ad traffic for their key search terms.

We completely restructured their account with a resulting 100% increase in highly relevant Ads traffic with no increase in average click costs.

We identified hundreds of link opportunities for Reach Volunteering and devised an outreach campaign to target them.

The campaign resulted in scores of highly relevant new links from relevant, ranking existing content that was the major factor in a 150% increase in traffic.

We worked with Relish during their website build to develop and implement their website launch search optimisation strategy which covered their service landing pages as well as their content and PR strategies.

On launch the website successfully ranked at number one for the search term “relish”, against some major established websites who ranked for the condiment.

We built a comprehensive suite of reports enabling analysis of search issues and opportunities, issues and trends, which enabled us to identify low hanging fruit for future content development.

This work led to a comprehensive content strategy and roadmap for future content development.

We worked with the RICS marketing team and their marketing agency to analyse their current social media campaigns and identify opportunities to improve their platform selection and audience targeting.

This work led to a significant decrease in campaign costs with no drop in lead generation due to the reduction in irrelevant impressions and clicks.   

We worked with the RSA to help them understand their website’s current search performance through a suite of comprehensive reports, and helped them identify the topics with the greatest chance of ranking in the future.

This work led to a comprehensive content strategy targeting the topics most relevant to The RSA, prioritised by their ability to rank in search results. 

Our comprehensive website and content audits informed The RSA digital team of a) the issues holding their website back, and b) how their existing content was performing across various platforms.

This work led to a number of projects to improve technical aspects of the website and remove redundant content. 

We’ve worked with Sonova on a variety of digital marketing campaigns for their Phonak and Unitron brands. This work included brand building, new product launches and supporting their customers in building their online visibility and growing their brand reputation online. 

Given the importance of local search to businesses with a high street presence, we developed a strategy to improve the performance of each of Todd Doors locations in local search results.

Within two months website traffic from Google Maps had risen by over 100%, leading to increased footfall and sales activity.

We worked with the UCL Institute of Cardiovascular Science to help them understand their online performance and their opportunities for growing their online presence. for both attracting new masters students and spreading the word about their work.

This work included rank, competitor and keyword analysis enabling the ICS team to plan their future digital work.

Working with the Unilever digital marketing team, we led on a large international SEO project across several global Unilever web properties.

This project included auditing each website for SEO best practice and making recommendations to improve their international SEO performance.

We were bought in when ULaw’s most important course dropped from first to third position, losing half its traffic. We made it our top priority to get the course back to first place in the rankings to get traffic flowing as quickly as possible .

Following a thorough assessment of all internal and external ranking factors, a wide range of activities were quickly implemented, including external and internal link building and extensive page content revisions, leading to the promotion of the page back to number one within two months.

We worked closely with Wunderman’s client to develop a comprehensive website structure and content strategy for their new website.

This work resulted in two major pieces of work: a) a detailed view of the website’s URL structure for the developers to work with, and b) a comprehensive content planning document for the content team to start developing content in a prioritised and structured way.

We work closely with ZPB to develop digital marketing campaigns for their clients, focussing on organic search, paid search, paid display and social media marketing.

Organisations that we’ve worked with include healthcare providers, pharmaceutical manufacturers, and public information campaigns.